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Dany Sanz, Creator and Artistic Director of French cosmetics brand MAKE UP FOR EVER, created the brand in 1984 to provide breakthrough solutions. Today, the world cosmetics leader is famous for offering a wide array of new, high performance products season after season.

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MAKE UP FOR EVER | Sephora Australia

It all lies in the formula. That is what MAKE UP FOR EVER stands for. Famous for its line of Ultra HD makeup like the bestselling Ultra HD Foundation, the beauty brand specializes in creating makeup that keeps up with today’s high-tech society. With the advancement of technology, high-definition and high-resolution devices are no longer exclusive to only a select group of people. In fact, most smartphones these days come equipped with an in-built HD (High Definition) camera. The result: sharper pictures with higher definition that exposes the imperfections in your makeup.

Having pre-empted the need to keep up with technology, MAKE UP FOREVER pulled together a band of researchers to work on a unique HD line of cosmetics that is specifically meant to provide seamless coverage and flawless looking skin in front of the camera and under microscopic conditions. Their makeup formulas are further tested under HD conditions before getting the go-ahead for production. Not just exclusive to those professional makeup artists, TV and film stars, MAKEUP FOREVER's line of products is ideal for anyone in possession of a HD camera or a smartphone, casually wishing to look picture perfect!

Starting out as a brand which products were created by a pro for the other professionals of makeup, MAKEUP FOR EVER’s fame and formula has flourished, indubitably achieving its cult status. Shop here at Sephora to buy these exciting and innovative products from MUFE online now!

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