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Dany Sanz, Creator and Artistic Director of French cosmetics brand MAKE UP FOR EVER, created the brand in 1984 to provide breakthrough solutions. Today, the world cosmetics leader is famous for offering a wide array of new, high performance products season after season.

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It all lies in the FORMULA. That is what MAKE UP FOR EVER stands for. Famous for its line of HD makeup, the brand specializes in creating makeup that keeps up with today’s high-tech society.

15 years ago when HD (High Definition) first burst into the media scene, makeup artists did not quite have an answer to this new high-definition technology that could now capture images in higher resolution. This meant crystal-clear shots that magnifies every little pore and exposes every little line, red mark and blemish on the face. And it sure spelt trouble for those models, film and TV stars whose faces were plastered on the big screen. Swiftly responding to this newfound disaster, MAKE UP FOR EVER spent months researching and developing a cutting-edge formula that could counter such advanced digital technology.

Today, MAKE UP FOR EVER takes pride in having created a unique line of makeup that promises imperceptible yet perfect coverage and flawless-looking skin under microscopic conditions. Their makeup formulas are further tested under HD conditions before getting the go-ahead for production. Not just exclusive to those professional makeup artists, TV and film stars, MAKE UP FOR EVER’s line of products is ideal for anyone in possession of a HD camera or a smartphone, casually wishing to look picture perfect!

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