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Developed with leading plastic surgeons, IT Cosmetics™ creates products that are game-changing and, when in the hands of real women everywhere, become life-changing. Our clinically proven, innovative, problem-solving products harness cutting-edge, anti-aging technologies and skin-loving ingredients to truly give you the power to be Your Most Beautiful You™. We believe you’re an IT Girl™ the moment you try IT.

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Discover Your Most Beautiful You With IT Cosmetics | Sephora Australia

Co-founder and CEO Jamie Kern Lima spent years in front of the camera as an award-winning TV news anchor. When she couldn’t find products to hide her rosacea and hyperpigmentation, she partnered with leading plastic surgeons to create IT Cosmetics™. Their clinically proven problem-solving products harness cutting-edge, anti-aging technologies and skin-loving ingredients to give you the power to be Your Most Beautiful You™. In the hands of real women, IT Cosmetic’s game-changing products become life-changing.

IT Cosmetics makeup brings out your beautiful, only better, with a collection of innovative high-performing products focused on coverage for real skin issues. IT Cosmetics Your Skin But Better™ CC Cream, an Allure Best of Beauty award winner, provides full coverage colour correction with anti-aging skincare benefits and SPF 50+ sunscreen. Other bestsellers include IT Cosmetics Bye Bye Under Eye, a highly-pigmented concealer that lasts all day without creasing or cracking, and Bye Bye Pores, and translucent airbrush-finish powder that erases pores and imperfections.

Whether you’re new to the world of makeup or professional artist, IT Cosmetics brushes can help you achieve a more flawless skin finish instantly. Ultra-luxe and super-plush, each brush is cruelty-free, custom-cut, and basically does the work for you. From foundation brushes to powder and brow brushes to sponges, IT Cosmetics has the tools you need for an airbrushed look.

If your beauty concerns are more than makeup deep, explore the innovative, clinically-proven, anti-aging skincare solutions from IT Cosmetics. No matter your concern, IT Cosmetics has a proven solution. Look to Bye Bye Under Eye Cream to smooth, brighten, and depuff around the eyes or calm, correct, and visibly reduce redness with the ultra-hydrating and quick-absorbing formula of IT Cosmetics Confidence in a Cream, a moisturiser that rejuvenates, repairs, and restores skin for softer, smoother, younger-looking results.

Shop IT Cosmetics makeups, brushes, and skincare online at Sephora Australia and discover your beauty, only better, with innovative new arrivals and bestselling IT Cosmetics celebration foundation, CC cream, concealer, brushes, and more.

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