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Instant beauty solutions, irreverent names, and creative packaging – a few of our favourite things from Benefit Cosmetics. Founded by twin sisters Jean and Jane Ford in the 1970s, this iconic makeup brand knows makeup doesn't have to be serious to look good.

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Benefit Cosmetics | Sephora Australia

Popular cosmetics brand Benefit Cosmetics has long been on the lips, eyes and faces of many women. Known for its quality products that come in bright colours and pretty packaging, its range of makeup products have enticed female buyers all over the world. Perhaps the secret to Benefit Cosmetics' success lies in the company’s mantra: ‘Laughter is the best cosmetic!’ Here is a brand that is not just selling makeup, it is simultaneously re-packaging laughter and fun. Benefit Cosmetics transforms one’s everyday experience of the “same old” makeup routine by coming up with playful and engaging ways of approaching makeup. Certainly, the high standards of their product packaging also reflects the high quality of its contents and the product itself. So why not try on a benefit product today and observe how it paints a smile on your face!

Wide-range of makeup that caters to all needs

Take a walk through Benefit Cosmetics' range of products and find yourself instantly captivated by its eye-catching palettes, slick highlighters and badass mascaras. Originating from the U.S., the fame of Benefit Cosmetics' products has spread across seas and continents to here! Since 1976, when the first bottle of rose tint—now known as 'Benetint'—was manufactured, the popularity of the brand and its products have grown. Today, on top of the first award-winning Benetint, benefit has also achieved success and accolades in other areas of their makeup.

Benefit Cosmetics has a huge array of makeup products in their arsenal—from eye, cheek and lip makeup to removers. It excels in the eye makeup department, offering a range of choices on different types of mascaras. Would it be the volumizing ‘BADgal’ mascara or the ‘they're real!’ lengthening mascara? Its ‘BADgal’ mascara has won awards for being the best volumizing mascara, whilst ‘they're real!’ is highly acclaimed for its lash lengthening formula! If you’re not one for mascaras, benefit also offers a range of fit-on lashes for the quick fix. Benefit Cosmetics populates not just the eye makeup department, it is also equally reputable for its range of highlighters: , ‘girl meets pearl’, and ‘Watt’s Up!’.

On top of makeup, benefit’s range of cosmetics also includes quality skincare and eyecare. For starters, do check out their popular ‘it’s potent! eye cream’. From eye makeup to eye creams, there is certainly much left to be explored. It is almost impossible to pass on the chance of buying Benefit Cosmetics' captivating range of makeup products!

What are you waiting for?

If you believe life should always include an element of fun, then benefit cosmetics is meant for you! Buy Benefit Cosmetics' makeup products online at Sephora and you too will benefit from the fast delivery times and guaranteed genuine quality products.

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