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IT Cosmetics

YLBB Your Lips But Better Waterproof Lip Liner Stain

3 reviews

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Je Ne Sais Quoi

IT Girl

Blushing Nude

Buff Nude (Nude Light/Medium)

Perfect Red

Romantic Rose

Cherry Flush

Pretty in Pink

Spicy Nude (Tan/Rich)

Je Ne Sais Quoi IT Girl Blushing Nude Buff Nude (Nude Light/Medium) Perfect Red Romantic Rose Cherry Flush Pretty in Pink Spicy Nude (Tan/Rich)

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  • Description
  • Ingredients
  • How To
  • About

    A clinically shown waterproof automatic lip liner pencil that is also a stain, so it truly lasts! Hydrating primer, and long-wear stain that doesn’t dry out lips and keeps your favorite lip product in place! Developed with leading plastic surgeons, YLBB® stands for Your Lips But Better™ and that is exactly what this product is all about! An ultra-luxe, ultra creamy, clinically shown, waterproof automatic lip liner pencil that is your lip liner, lip primer, long-wear liner stain and reversible lip liner all in one! This truly innovative formula is infused with Peptides, Collagen, Hyaluronic Acid, hydrating Avocado Oil, Shea Butter, Aloe, and Jojoba that work together to treat, hydrate, condition, sooth and nourish your lips all while minimizing the appearance of lip lines and keeping your lip color in place! Also packed with Anti-Aging antioxidants including Vitamins A, C, E, Acai, Green Tea and White Tea to protect and ward off free-radicals all day long. Paraben-free. Wear alone or with your favorite lip color.


    • First ever lip liner stain!
    • Clinically shown waterproof after 8 hours of wear
    • Infused with hydrating Anti-Aging ingredients
    • Prevents your favorite lip product from feathering

    * Unless otherwise stated and to the fullest extent permissible by law, Sephora disclaims all warranties, representations and conditions (whether express or implied) as to the veracity, accuracy, completeness, currency or any other aspects of any product claims or descriptions on this website which have been provided by to us by third parties (e.g. the relevant brand owners or customers reviews). Sephora has not independently verified such product claims or descriptions. Customers and users who wish to rely upon such product claims, descriptions or customer reviews should consult directly with such third parties.

    Cyclopentasiloxane, Trimethylsiloxysilicate, Silica, Mica, Ceresin, Cyclomethicone, Polythylene, Euphorbia Cerifera (Candelilla) Wax, Isododecane, Synthetic Wax, Methicone, Polyisobutene, Dimethicone, Argania Spinosa Kernel Oil, Butyrospermum ParkII (Shea) Butter, Palmitoyl Hexapeptide-12, Persea Gratissima (Avocado) Oil, Prunus Avium (Sweet Cherry) Seed Oil, Prunus Domestics Seed Oil, Simmondsia Chinesis (Jojobs) Seed Oil, Tocopheryl Acetate, Vitis Vinifera (Grape) Seed Oil, Cholesterol, Collagen, Hyaluronic Acid, Hydrolyzed Silk, Retinyl Palmitate, Tocopherol, Aloe Barbadensis Leaf Extract, Olea Eurpaea (Olive) Leaf Extract, Punica Granatum Extract, Camellia Sinensis Leaf Extract, Chamomilla Recutita (Matricaria) FLower Extract. May contain: Titanium Dioxide (Ci 77891), Iron Oxides (CI 77491, CI 77492, CI 77499, D&C Red No. 6 BA Lake (CI 15850), Ultramarine Blue (CI 77007), D&C RED NO.7 CA LAKE (CI 15850:1), D&C YELLOW NO.6 AL LAKE (CI 15985:1), D&C BLUE NO.1 AL LAKE (CI 42090).

    Begin with clean, bare lips. Twist up your automatic pencil and begin tracing your natural lip line using light strokes, beginning at the center of your lip line and working outward. Press your pencil lightly for a lighter nude/natural color and a bit harder for deeper/more intense color. For fuller-looking lips hug the very outer edges of the lip line as you apply.

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ratings & reviews
3 Reviews

Blushing Nude - Not great, but don't hate it

Very creamy and very chalky at the same time. Can't be worn alone, it's too dry/tacky, and doesn't blend at all. Not particularly long-lasting, and not a fan of the colours. It's not a mlbb shade like I hoped- lacks brown in it for my yellow-toned skin. Because it's so soft and creamy, it'll be used up pretty quick. In a similar formula, I prefer the Lancome lipliners- better colours without the tacky texture.

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Buff Nude (Nude Light/Medium) - Love!

This lip liner is so good. Creamiest formula and the pigment is amazing. I love these lip liners, I've bought 5 and I love each one of them. Much better than Mac or Urban Decay lip liners in my opinion. 

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Pretty in Pink - double duty

Love IT Cosmetics and love that this lip liner does double duty as a lip stain. This largely eliminates that awful faded lip liner outline look. However I found the colour to be very pale and that it tugged a little as I applied it. Love the anti-ageing benefits too.

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