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IT Cosmetics

Hello Lashes 5-in-1 Mascara

4 reviews

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  • Description
  • Ingredients
  • How To
  • About

    Clinically shown to increase lash volume, It Cosmetic’s best-selling mascara utilizes proprietary technology to infuse lashes with enhancing and conditioning ingredients. Developed with leading plastic surgeons, the innovative brush design defines each lash and holds curl, while its blackest black formula lasts all day without flaking or fading.


    • Volumizing.
    • Conditioning and hydrating lash primer.
    • Eyelash tint.
    • Comb/curler.
    • Designed to reach every lash.
    • Paraben free, fragrance-free, phthalate-free and sulfate-free. 

    * Unless otherwise stated and to the fullest extent permissible by law, Sephora disclaims all warranties, representations and conditions (whether express or implied) as to the veracity, accuracy, completeness, currency or any other aspects of any product claims or descriptions on this website which have been provided by to us by third parties (e.g. the relevant brand owners or customers reviews). Sephora has not independently verified such product claims or descriptions. Customers and users who wish to rely upon such product claims, descriptions or customer reviews should consult directly with such third parties.

    Water, Beeswax, Copernicia Cerifera (Carnauba) Wax, Dimethicone, PVP, Stearic Acid, Glyceryl Stearate SE, Sorbitan Stearate, Polybutene, Oleic Acid, Magnesium Aluminum Silicate, Cellulose Gum, Chlorphenesin, Panthenol, Ascorbyl Palmitate, Disodium EDTA, Euterpe Oleracea Fruit Extract, Simmondsia Chinensis (Jojoba) Seed Oil, Cocoyl Hydrolyzed Collagen, Hydrolyzed Wheat Protein, Lauroyl Lysine, Biotin, Serenoa Serrulata Fruit Extract, Urtica Dioica (Nettle) Extract, Equisetum Arvense Extract, Camellia Sinensis (Green Tea) Leaf Extract, Glycerin, Mysristoyl Hexapeptide-16, Arginine, Malus Domestica Fruit Cell Culture Extract, Lecithin, Phenoxyethanol, Caprylyl Glycol, Potassium Sorbate, Hexylene Glycol May Contain: Iron Oxides (CI 77499)

    • Starting at the base of your lashes, hold the brush horizontally then wiggle and sweep the brush up and through to the tips.
    • Next use the ball detailer tip to add length, volume and separation to your lower lashes as well as your inner and outer corner lashes.

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ratings & reviews
4 Reviews


I hate this mascara!! This is my biggest regret and will not repurchase. It does not give volume at all, it looks like i dont wear any mascara. Such a disappointment. Worst product ever from it cosmetic.

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Not as good as Superhero

I got this mascara as it is a 5 in 1; thinking that it would blow my mind off as I was with Superhero. However, it didn't get me the volume nor length. It also smudges more easily. That being said, it does curl my lashes well but for the price I am definitely looking at it to do a lot more than just curling my lashes.

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Flattering without clumping

Fills out lashes nicely. The tip is useful for the inner and outer corners of the lashes.  The best thing is the natural separation of the lashes without clumping.  Would be nice to try it in a deep blue if IT Cosmetics ever introduce other colours. 

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I really like this mascara. I have shortish straight eyelashes and normally need to use something like fairydrops waterproof to lengthen lash and hold the curls. This isn't waterproof but it certainly add lots of volume and some length and holds the curls and yet easy enough to remove. I'm happy not to have to use waterproof mascara as I was told its not very good for the lashes over a period of time.

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