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IT Cosmetics

Brow Power Universal Eyebrow Pencil

5 reviews

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  • Description
  • Ingredients
  • How To
  • About

    It Cosmetic’s best-selling eyebrow pencil matches all hair colors and covers gray. An oval tip defines both thin and thick brows, while the spooley brush finished for a natural look. Developed with leading plastic surgeons, proprietary anti-aging technology infuses a blend of brow-conditioning ingredients, while an exclusive shade adjusts to your hair color based on applied pressure.


    • Universal shade transforms to your hair color.
    • Formulated to adhere to skin and mimic the look of real hair.
    • Long-wearing; won’t budge or smudge.
    • Brow enhancing and conditioning benefits.
    • Paraben free, fragrance-free and phthalate-free.
    • Full brow lift guide included with each pencil. 

    * Unless otherwise stated and to the fullest extent permissible by law, Sephora disclaims all warranties, representations and conditions (whether express or implied) as to the veracity, accuracy, completeness, currency or any other aspects of any product claims or descriptions on this website which have been provided by to us by third parties (e.g. the relevant brand owners or customers reviews). Sephora has not independently verified such product claims or descriptions. Customers and users who wish to rely upon such product claims, descriptions or customer reviews should consult directly with such third parties.

    Hydrogenated Coco-Glycerides, Serenoa Serrulata Fruit Extract (Saw Palmetto), Biotin, Urtica Dioxica (Nettle) Leaf Powder, Iron Oxides (77492), Iron Oxides (77499),Ceresin, Equisetum Arvense Extract, Lecithin, Pantothenic Acid, Camellia Sinensis Leaf Extract, Vitis Vinifera (Grape) Seed Extract, Euphorbia Cerifera (Candelilla) Wax, Copernicia Cerifera (Carnauba) Wax, Ascorbic Acid, Tocopheryl Acetate, Beeswax, Microcrystalline Wax, Iron Oxides, BHT, (77491), Retinyl Acetate.

    • Less pressure and softer strokes match lighter hair from blonde to silver.
    • More pressure and harder strokes match darker hair from medium brown to black.
    • After defining, lightly brush through brows with the spooley end. 

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ratings & reviews
5 Reviews

Best eyebrow pencil ever

I love using this eyebrow pencil! It has the right cool tone color and i even use it on my eyes for contour to make them look bigger. You can also use it as a contour pen on your nose. It is so versatile.

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It's the best eyebrow product I have ever purchased.  Worth every cent. Easy to use, does not smear and stays put the whole day.  Very natural looking.  I have been an ardent fan of Anastasia Beverly eyebrow pomade for the past few years but IT wins hands down. My new holy grail.

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Perfect eyebrow pencil

I love this eyebrow pencil. I have dark brown hair. Often I find that eyebrow pencils are too dark. The colour and texture ie not too soft is perfect. I have used this brown pencil before and then decided to try so many more but went back.

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Easy to use

Very easy to use. Liked that the tiny hairs drawn looks natural and quick to draw. Although colour looked very light, it actually can be adjusted to suit brow colour. The brush is a bit stiff. Overall a good product if you prefer natural looking brow.

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easy to use

loved how this brow pencil was so easy to use. especially in the mornings where I just don't have the time to perfect my eyebrows but this pencil easily glides on to your brows. my go to travel brow pencil! love this product.

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Sephora works best with portrait mode.