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Kat Von D

Immortal Lash 24-Hour Mascara

23 reviews

$29.00

Free Delivery above $55.00

  • Description
  • How To
  • About

    Power up lashes to their full potential with Kat's 24-hour wear mascara. The 3-in-1 silicone Power Spiral brush features a spiked stem that thickens from root to end, lash-separating spiral bristles, and a spherical brush tip that reaches even the tiniest corners. The ultra-black formula is infused with conditioning vitamins A and E for soft, supple lashes. Unlike waterproof formulas, Immortal Lash 24-Hour Mascara won’t flake, and removes effortlessly with your favorite cleanser—no scrubbing necessary.

    • Pro Application Tip: Sweep formula through lashes slowly and allow to dry; use spherical tip to build added volume.
    • For top lashes, place the body of the brush at the base of your lashes and apply in a long, slow motion, sweeping up while twisting the brush toward the brow bone.
    • Apply one layer in this method to both eyes and then allow formula to dry (for about 30 seconds), and reapply to achieve desired look.
    • For bottom lashes, hold the brush horizontally against lash line and move wand back and forth, coating the lower lashes.
    • To finish the look, hold the brush vertically and wiggle the spherical tip through both upper and lower lashes to build additional volume.
    • The spherical tip can also be used to define inner and outer corners of your lashes.

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ratings & reviews
23 reviews

beautiful mascara

the applicator can look a little intimidating at first, but it lets you create a variety of different lash looks without any clumping. The formula doesn't irritate my eyes and it easily stays put for up to 9 hours in hot and humid weather, which is fantastic considering it's not a waterproof formula.

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Nice but not nice

For the first week I loved this mascara but it got clumpy very quickly & I couldn't get much curl from the brush. A good formula but the brush made my lashes clump & spike. If the brush changed I'd definitely come back to it. No flaking but again the brush was a letdown.

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Love it

This is the first mascara that doesn't leave me with panda eyes. I love the brush as it makes getting the hard to reach lashes easier to get and is also good for the lower lashes. I will repurchase this again and again and again. It's long wearing, though can run if you cry (especially onion cutting crying) but other than that it's great.

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Horrid

If you want mascara all over your eyes, then this product is for you. If you want clumpy eyelashes, get this. The colour is lovely but the wand makes your lashes look too thin and spidery. I usually love Kat Von D products but this one was a bit of a miss. Overall, this product hates me and i hate it.

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Immortal Lash 24-Hour Mascara

I've been using this mascara for a good few months. I LOVE Kat Von D makeup, but I'm devastated to say that I wont be repurchasing this again. The wand is just too difficult to work with and it's impossible for my lower lashes...so bad that I use a different mascara for them. it's a shame because the formula is great and the actual mascara tube is stunningly gorgeous.

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Weird but wonderful

Another winner from Kat Von D! The wand is very unusual, to say the least. It shouldn't work but it really does - the slight curve allows you to place the wand right against the base of your lashes, the widely spaced bristles deposit just the right amount of mascara, and the spiky ball tip lets you create perfectly separated lashes. There's no clumping, no smearing, and while I haven't left it on for a full 24 hours (the horror!), I can truly say it lasted from 7am to 10pm without budging. I also like that the formula isn't too wet or gloopy so my lashes didn't get weighed down at all. My new HG mascara!!!

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LOVE

I absolutely love this mascara!! It wasn't too wet or dry, went on perfectly, didn't clump my lashes together, doesn't have any fall out when you've been wearing it for a while. The spoolie on there is SO GOOD!!! You can reach anywhere, onto any lash from inner corner to outter corner and bottom lashes too!

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Best Mascara EVER!

Love this Mascara. Its easy to apply and does make your lashes longer and thicker. It stays on all day and I find its very easy to get into corners of your eyes without making any kind of mess.. Plus the Mascara Tube itself is simply stunning. I highly recommend buying this product.:o)

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Nice

It got a nice design and look to it. I prefer to volume type of mascara as i have thin eyelash. It lasted longer to and it is easy to use. Very flexible. I bought this to try it out and also to get the free tattoo liner.

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Not bad

It's ok, had very high expectations for this mascara & unfortunately it wasn't that great! I thought i was going to have huge, volumised lashes :( maybe better for someone that prefers more subtle lashes!

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Sephora works best with portrait mode.