Instant beauty solutions, irreverent names, and creative packaging – a few of our favourite things from Benefit Cosmetics. Founded by twin sisters Jean and Jane Ford in the 1970s, this iconic makeup brand knows makeup doesn't have to be serious to look good.

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Benefit Cosmetics in Australia

Look no further if you are up for a fun-filled and exciting makeup experience! Benefit Cosmetics' range of makeup promises a happy and satisfying experience! Operating on the philosophy that ‘Laughter is the best cosmetic’, the brand has been influencing the world of makeup (and beyond) with their brand of brightly-coloured, sassy makeup products! Focusing on bringing its users the best, Benefit Cosmetics' keeps alive the spirit of innovation and creativity in the manufacturing of their cosmetics.

Explore Benefit Cosmetics' range of products

Originating from the U.S., the fame of Benefit Cosmetics'products has spread across seas and continents to reach the far shores of Australia! Since 1976, when the first bottle of rose tint—now known as 'Benetint'—was manufactured, the popularity of the brand and its products have grown. Today, on top of the first award-winning Benetint, benefit has also achieved success and accolades in other areas of their makeup. The brand scores in eye and face makeup department, with its "‘BADgal’" mascara winning prizes for being the best volumizing mascara. Whilst for face makeup, Benefit Cosmetics' has under its belt two winning highlighters: ‘watt’s up! highlighter’ and ‘girl meets pearl’. It is almost impossible to pass on the chance of buying Benefit Cosmetics' captivating range of makeup products!

Shop online at Sephora Australia for Benefit Cosmetics

If you’re looking to spare that long drive to the ‘nearest’ mall.. Good news! Benefit Cosmetics'makeup is just a click away! Buy their products online at Sephora Australia and you too will benefit the fast delivery times and guaranteed, genuine quality of the products.

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